SEO and Adwords: How Do They Work And What Is More Cost Effective?

by | Adwords Campaigns

SEO and Adwords can be important for the position on Google. There is a difference. SEO offers a more sustainable solution, but it also requires more time and dedication. On the other hand, Adwords offers an instant solution that delivers results right away but lasts just as much as your budget.

Both solutions can be used independently of the other, while both depend solely on Google rules. This search engine consciously gives the parameters to perform the better ranking in the Google Search results so that everyone can influence in the positioning and this is called SEO.

Google also offers advertising that can put you in front of all other search results without much distress, and it’s called Adwords. In this case, it is not necessary to do SEO, but it can be useful.

How SEO Works – Search Engine Optimization?

Search engine optimization is an action that aims to achieve a better position in organic search (results that are not paid). In this search, the sites that are mostly related to the search terms are shown first and for which Google has determined that they are the authority on the requested topic.

organic search results SEO and Adwords

If someone can not find your firm on the Internet, it will be difficult to buy what you sell, order your services, or find out where you are in order to come and look at something in your store. Let’s take the example that you are a dentist and your office is in San Francisco and of course, you have a site that works. Try typing “San Francisco Dentist” in the Google search. Do you see your site in search results on the first page?

If your site is not in the top 10 search results, it means you need optimization. Search works like this: When someone searches for “San Francisco Dentist”, Google delivers sites that have these words. In order to give the best results, it raves them by first showing the most relevant, up-to-date and the websites that provide an adequate information. On the position also affect whether other sites recommend you (they linked you) and whether these sites can be trusted, but also many other factors.

If you want to optimize your site by yourself, read Easy SEO Guide for Beginners. Here you can download official instructions for additional help: Search Engine Optimization Starter Guide.

Keep in mind that optimization is a process that takes place and you need to keep the site updated regularly in line with Google’s changes. Before you lose days and months on this job, consider also the possibility to entrust this task to someone who is already involved.

How does Adwords work?

Adwords is a Google product that allows you to advertise your site in search results. This means that you can pay to find your site on the first (second, third ..) place in search results every time when someone searches for what you offer. This offer is irresistible because you can see your site on the first page in the first place in the search machine that everyone uses. This happens very quickly and often within 24 hours.

In particular, this means that it is not necessary to spend months in building links, writing articles, optimizing everything on the site, tracking changes that the search engine brings.

Adwords search results

Good with this type of advertising is that you choose the words you want to advertise, you also choose how much you spend on these words, determine the time of the showing, planing the ad text that will be displayed and adjust many other parameters that can contribute to the quality of your ad.

The best way for this type of advertising is to pay only when someone clicks on your ad. An overview (people can see your address or phone number) is not charged, which is an additional advantage over traditional advertising methods where you pay even when no one is listening to or watching a commercial (radio and TV).

It’s logical for you to choose words for advertising that relate to what you offer. As in the previous case, we will take that you are a dentist from the San Francisco who has a site and who just set up the first Adwords campaign. If you have entered the “San Francisco Dentist” for keywords, every time when people types those words on Google, they will see your site in search results.

Where to invest?

Let’s look briefly at your site like your house that you built. To keep the house functional, it is necessary to maintain and invest in repairs. With regular maintenance, you can either rent it or sell it at any time and everyone will want it. It’s easy to advertise and ads will not cost you a lot because it will take a short time – a good product can be quickly sold.

Additionally, if the house is beautiful and maintained, anyone who sees the advertisement you paid will be amazed and will recommend you to friends, relatives, colleagues and this additional channel of advertising will not cost you even a dollar.paid search resultsIt’s the same with the site. You may not plan to sell it, but it must be functional and must sell what you offer. Adwords will surely bring people to your site in large numbers, however, it’s not enough for people to come here, they need to stay there, contact you, order a product or click to call you by phone. All this belongs to SEO because Google monitors visitors’ behavior on the site, how long they stay and whether they interact with content.

Bonus for well-optimized sites is a cheaper ad on Adwords. This setting is pretty fair by Google:

Everyone can advertise, but it would be wrong to pay the same price people who optimized the site well and work on the promotion every day and the people who made the page, set up a couple of pictures, paid for the advertisement and are waiting for clients to arrive. Poorly optimized sites pay a higher cost per click.

Summarized Adwords policies


For best results, make sure that the site is optimized and advertise such a website. Some people reflexively skip paid advertisements and watch only organic results. Some others look at all the results, so if they find you in paid and organic results, they will recognize your authority. All these people are your potential clients. Do not lose them.

Cost per click is lower for well-maintained web pages. Calculate your savings simply: If you invest 100,000 euros a month in AdWords. Invest a $ 1,000 in SEO, which will reduce Google’s price by 5%. This percentage of the invested 100,000 is 5000 euros. This is not small saving.

If you already run your campaign and are not sure if you are doing it well or you just realized that your campaign can be much better, let us know freely. We can review your campaign, website, and advise you for further campaign continuation.


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